Adventures in Big

Large Format inkjet printing blog.

Kraft-ing a great marketing tactic

The New York Times posted a really great article on a clever marketing campaign by Kraft products in Chicago for their Stove Top Brand.

Essentially they used a backlit kiosk bus shelter sign system to promote their product as a warming, comfort food while in said shelter providing heat for the folks waiting for busses.

And speaking from personal experience of surviving 6 Chicago winters myself. I would go out of my way to find a Stove Top bus stop.



December 5, 2008 Posted by | Uncategorized | Leave a comment