Adventures in Big

Large Format inkjet printing blog.

Kraft-ing a great marketing tactic

The New York Times posted a really great article on a clever marketing campaign by Kraft products in Chicago for their Stove Top Brand.

Essentially they used a backlit kiosk bus shelter sign system to promote their product as a warming, comfort food while in said shelter providing heat for the folks waiting for busses.

And speaking from personal experience of surviving 6 Chicago winters myself. I would go out of my way to find a Stove Top bus stop.



December 5, 2008 - Posted by | Uncategorized

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: